The attraction of coin cakes makes young people stand in line for hours to buy cakes

Coin cake is a famous Korean street food. Recently, this type of cake has suddenly become a culinary trend among young people in Hanoi in particular and throughout Vietnam’s provinces in general.

Most of the stores selling this cake “failed” because there were too many customers waiting to buy it. Many people even agreed to stand in line for more than an hour just to be able to enjoy the cake.

Ms. Le Thi Thanh Nga, owner of the coin cake shop in Hoi Vu, Hanoi, said: “On average, the number of cakes sold per day ranges from 1,500 – 1,800 pieces, the highest number of cakes purchased by customers at the shop is currently at 1,800 pieces.”

This is just the sales at one bakery among many other penny bakeries out there. When shops selling coin cakes are opening more and more, in different locations and young people come to buy them, they are always crowded. Revenue at the shop is like a talking number to prove the popularity of this cake among young people.

So what makes that simple-looking cake so attractive?

Through social networking sites

According to the information that reporters received when interviewing young people, they all shared that they knew about coin cakes through social networking sites such as Tiktok, Facebook, Instagram,…

Trang, a student at the University of Commerce, shared: “I saw coin cakes being popular on social networking sites, so I was curious and wanted to try it once to see what it tastes like.” ”

It is clear that it is the effect of the masses and the development of social networking sites that have helped the influence of coin cakes go further, arousing curiosity, making many people willing to spend time, effort, Sometimes you have to line up for hours to buy a coin cake.

The highlight is the shredded mozzarella cheese

The coin cake has an appearance similar to the Korean 10 won coin. The main ingredients to make cakes include: flour, eggs, milk and not to mention cheese.

After being baked, the cake has a golden crust, is soft, moist and has a milky taste. The shredded mozzarella cheese filling inside is the attractive highlight of the cake. Cheese is considered the soul of coin cake, a special feature that attracts young people to this cake.

Coin cake is best when enjoyed while it’s still hot. If left to cool, the cake will no longer retain its original delicious taste, the cheese filling inside will be hard and cannot be stretched. In addition to the traditional filling of cheese, coin cakes also have many other fillings such as corn, red beans, sausage, dried beef, salted eggs…

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“Standing in line for about 30 minutes waiting to get the cake is okay, because I think the cake has a lot of cheese, the crust is soft and smells like eggs.” – sharing the reason for regularly coming back to buy cakes, as well as accepting to stand in line to get cakes from Quang, a regular customer at the coin bakery.

However, the attraction of coin cakes and waiting in line to buy cakes also causes some traffic obstacles, causing traffic jams. Faced with that situation, a bakery owner in Hanoi shared that he gave appointment cards to customers to avoid wasting customers’ time and reduce traffic congestion.

In an era where the food service business is becoming more and more competitive, requiring stores and businesses to constantly change to capture new customer needs, the hot trend of coin cakes can be considered as Favorable opportunities for restaurants to develop and become ‘magnets’ attracting people to experience the food.

And if you don’t know where to enjoy the delicious aroma of coin cakes, please refer and visit the bakeries that created the coin cake fever in: Hoi Vu, Lotte Mall Tay Ho, Chua Lang,…