The new digital economy passes through the challenges of big-tech, between generative artificial intelligence and virtual reality: a revolution that is not only technological but social. These are the great themes at the center of the Third Edition of the AI&VR FESTIVAL Multiverse World, at the Turin Cinema Museum. “For us it is a great opportunity to present our digital services, starting with Camilla, the new virtual assistant – comments Pietro Pacini, general director of CSI Piemonte – talking about artificial intelligence is very important today, as is developing new services that will change the lives of citizens”.