NewJeansa Korean girl group that debuted in 2022, has become one of the hottest idols of the new generation in just two years with its unique and fresh style. Compared to the debut period when they were called “monster rookies”, the 5 members Minji, Hanni, Danielle, Haerin and Hyein have all become much more mature and exude their unique charm on stage. The members are also popular with major fashion brands and were nominated as brand ambassadors for Gucci, Louis Vuitton, Chanel, Burberry and Dior respectively, and their fashion temperament is also highly appreciated.
Just a rookie among countless groups in the K-pop entertainment market, what’s the “magic” that causes them? NewJeans has unparalleled fashion appeal to brands and has such a great impact on young people?
Each member exudes elegance and sophisticated charm
Hanni is Gucci’s global ambassador, Haerin is Dior’s brand ambassador, Hyein is Louis Vuitton’s spokesperson
Danielle is an ambassador for Burberry, Minji is a spokesperson for Chanel
All 5 members of the group were invited to cooperate and become ambassadors of high-end brands after only 2 years of appearing in the entertainment market. This is what causes it NewJeans has become one of the girl bands most noticed by fans. Therefore, in addition to performing on stage, the members are also regularly invited to attend fashion events and major fashion exhibitions, demonstrating their mature and sophisticated charm beyond their years.
Balletcore angelic look
MV Cool With You starring guest actor Tony Leung Chiu Wai, it was a hit as soon as it was released. Among them, members of NewJeans Transforming into an angel makes people “stunned”. They wear loose, transparent and elegant dresses, paired with elaborate headpieces.
Colorful outfits bring a positive feeling
Representing youthful and energetic idols, 5 members NewJeans often appears in colorful costumes, visually bringing positive dopamine energy to fans
Actually, from the song New Jeans previously released in collaboration with The Powerpuff Girlsit can be seen that the members transformed into cartoon characters all have their own representative colors. They will also appear in their respective colors during actual performances, creating tonal coordination through the combination of different items and accessories.
Y2K costumes combined many styles
Besides its cute appearance, NewJeans They also often wear Y2K outfits in the group’s typical classic style. This look incorporates street style, with darker tones and a creative approach using more leather and denim for a wild and stylish appeal. The band’s stylists will also add playful pieces like plush sleeves and amphibole necklaces to showcase the group’s vibrant girl image.
Youthful, minimalist casual outfit
Girls with youthful, minimalist style arriving at Incheon International Airport on June 3, 2024 in Korea
NewJeans Dress smartly on stage and choose the most comfortable oversized pants when going out, appearing in the masculine version of street fashion. Loose shirts, sneakers and cargo pants are the favorite items of these girls. They casually pair these items with sandals, sneakers, backpacks and other accessories, making them more casual and natural than their usual active style.