The popup event was organized by Astoud for the occasion Asian American & Pacific Islander (AAPI) Heritage Monthin the US, to honor and connect young Vietnamese designers with the global market.
Popup not only attracted the attention of fashion enthusiasts but also received positive feedback from the Vietnamese community in the US.
Astoud is an e-commerce retailer dedicated to homegrown brands. Many Vietnamese fashion brands have been cooperating with this unit to bring products to fashionistas more conveniently and easily. Accordingly, the seller helps solve the biggest difficulties of local Vietnamese brands, which are transportation problems and fluctuations in exchange rates between foreign currencies and Vietnamese money.
Designs by Caostu, Latui Atelier and Duc Studio
The Popup event held in mid-May 2024 in downtown Los Angeles, USA brings together a series of unique and creative young Vietnamese brands such as Arya, Aka.mydinh, Caostu, Duc Studio, Dac Embellish, Latui Atelier , The Idiot, Lider, Goldie Vietnam, Noir et Blanc., Soulvenir.
Beyond the goal of introducing high-quality “made in Vietnam” fashion products, the seller aims to create a cultural exchange space where the Vietnamese and Asian communities in the US can connect and proud of traditional heritage
Aka.mydinh’s necklace product at the pop-up event
The retailer’s representative said the unit aims to become a bridge between Vietnamese brands and the world market. With this Popup event, Vietnamese designers not only have access to a large potential market but also have the conditions to learn and develop, thereby enhancing the position of Vietnamese fashion on the map. world creation.
