The street fashion collection has a hip hop vibe with powerful graphic motifs, graffiti letters inspired by the classic bull image representing a strong spirit and relentless determination to conquer all of one’s limits.
The collection with “cool” youthful images and strong new messages blends with the spirit of living passionately and actively encouraging young people.
The collection, with the desire to affirm ourselves to the world through fashion style, or what we wear, will affirm ourselves without using words. In the past 10 years, not only focusing on fashion capitals or being associated with underground names, streetwear also represents lifestyle and ego in fashion. When mentioning the pioneers of this style, we cannot fail to mention Viet Max and his “brainchild”, the street fashion brand Pusw.
Fashion collection with 16 diverse products from t-shirts, jerseys, pants, hats to crossbody bags, scarves…
Street style is expressed through the main colors of classic black and white, combined with blue representing aspiration and determination.
The shape of the outfit is quite basic, easy to wear, convenient, true to the friendly, close spirit of the brand such as t-shirts, workwear shirts…
Once the fashion style is in harmony with the wearer’s personality, it is easy to recognize their unmistakable confidence.
The collection focuses on basic, unconventional designs with the hope of becoming a companion on the journey to support young people to be confident in themselves, dare to face challenges to live life to the fullest with passion.
The collection reflects young people’s love for brands with unique personalities and stories with positive messages.
The collection also implicitly affirms: Gone are the days when fashion was simply for wearing. Fashion is now culture, a way of life and has an influence on people’s thoughts and ideas, society…
The message of the collection aims at a spirit of living full of enthusiasm and positivity. Not only that, the messages are also associated with hip hop cultural activities and Vietnamese street art.
The collection is like a vivid picture of hip hop street fashion style in Vietnam. This is considered a new beginning, opening up opportunities for all young people who love Vietnamese culture, love sports art forms such as hip hop to create similar works in the future.
The collection inspires young people with hip hop style outfits, promoting a free, open, and generous life with many emotions.
From baggy pants to stylish crossbody bags, fluttering hats showing off a romantic beauty… all are close to youth, the time in life when people do not want to be bound by many things, want to break free, explore the world instinctively and naturally.
Designer and brand hope with fashion collection Go for it! will open a new perspective, proving that hip hop is not simply just dance steps for the public. It is also a lifestyle, a way of integrating with life, a way to express the style, personality, and soul of those who are passionate about it.
Photo: PUSW, Red Bull
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