Almost a year after being defeated at the polls, Donald Trump counterattacks with his eyes set on the 2022 legislative elections. And he does so in his favorite arena, the social networks from which he was expelled, with the creation of a digital platform that reflects the traits of your personality. Social Truth (sic), that is, Social Truth. On the Truth network, tweets will be called “truth” and may be retweeted as “truths”.
The label, which by the sound similarity of the words —Trump-Truth— plays with the personification of “truth” in Trump, appeals to unquestionable certainties, absolute dichotomies and truths versus lies, dispensed by Trump as high priest. An echo of the imposition of the lie that was also embodied by the newspaper Pravda Soviet, a word that in Russian also means Truth. Tweet Messianism to generalize the confusion.
The new social network, which announces the fight against the tyranny of the big technology companies in Silicon Valley and the defense of freedom of expression without discrimination, recommends that users avoid entire words in capital letters in texts — the sound, in writing, of screams — a characteristic prerogative of Trump-Truth. Any writing that “in our opinion, discredits, stains or in any way harms the network or us” will be censored. It is the monopoly of deception. Faced with such nonsense, we will be sure that this truth in fact it will be a lie. A fundamental lie that asserts itself about the great deception of last year’s alleged electoral fraud.
The schedule will include content antiwoke, a term coined in the US to refer to conservatives who oppose political correctness from a racial and/or gender perspective. If the excesses of the culture of cancellation, of the inquisitorial pursuit of controversial characters, plunge into “politically correct”, Trump’s crude outbursts fertilize the field of “politically eschatological”. It will be difficult to neutralize you on your social network. On the contrary, those who wish to polemic with the current will find refuge in it. woke up, increasing the polarization level.
Analysts from various media have scrutinized the reasons for Truth’s possible failure: the former president has made such an attempt before, without success, and would be discredited. Undoubtedly, the new platform will not be able to rival Facebook or Twitter, but Trump’s target is not public opinion in general, but the circle of his followers that he intends to expand and make more aggressive.
The danger here lies in Trump’s ability to ignite and mobilize his extremists, who, from now on, will have their own space free of any control mechanism that acts as a firebreak for their incendiary impulses. For now, the value of the investing company has multiplied in the stock market by 10, an indicator that Trump is trading high. Therefore, experience advises not to belittle the former president, as happened in the 2016 elections, when polls predicted Hillary Clinton’s victory. Even more so because he is the GOP’s most valuable candidate in the 2024 presidential election. Truth could be an effective media of anti-democratic intoxication.
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