The woman thought someone’s lost wallet was lying on the ground
New Delhi:
Who doesn’t love the magic of luck when someone accidentally finds money dropped on the street in their pocket? If you have ever got such money, then you must have experienced that small moment of happiness and must have bought something of your choice with that money.
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Now, a new marketing strategy has caught the attention of the internet and it is based on this little joy of getting paid. A promotional flyer, designed to look like a wallet lying on the ground, was created for a pizza company, Crust Pizza. The unique design was intended to pique the curiosity of those who viewed it, but upon picking up the wallet lying on the ground, it was transformed into a one-page flyer. A video showcasing this simple marketing strategy has been posted on Instagram.
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There were various reactions from Instagram users on the design of the flyer. People appreciated the creativity and thought it was a good way to attract attention. But, the consensus was that for launch purpose, this strategy was really effective.
