For quite some time now, the reign of YouTube has been held by an American who every time he releases a video, the entire world stops for a few minutes to watch it: MrBeast. Jimmy Donaldson is, without a doubt, the biggest content creator on the entire planet today, and he is increasingly surpassing himself in terms of views and followers. However, there was something that changed everything and it wasn’t even his idea: the inclusion of the dubbed audio channelson its main channel.
We put you in context: in July 2021, MrBeast began opening new YouTube channels where he dubbed and translated the content of his main channel in English into other languages, and for this he founded his own company to internationalize his product. However, in December 2022 he stopped doing so and decided to offer multilingual tracks on their main YouTube channel: these dubs are now included in the original video and do not force you to go to another channel to see it translated.
This change caused his channel to go on one month from having between 300 and 600 million visits to a whopping amount of 2 billion of visualizations. However, This idea was not directly hisbut it was YouTube itself who offered to try this new mechanic that was in the development phase to see how it worked.
The results speak for themselves and many speak of one of the best YouTube movements in recent years for a simple reason: the comfort. On the one hand, you save people from stealing your content to translate it their own way; On the other hand, all your content is condensed in one place and visits do not branch in numerous channels that need continuous maintenance.
This rise is likely to continue exponentially in the coming months, since with each video he uploads, MrBeast breaks some particular YouTube record and once again marks the difference between his channel and those of the rest.
