Ms. Marina Tran Vu from Vietnam (right) and Dr. Lynne Lim from Singapore (left) are two businesswomen from Southeast Asia receiving the Cartier Women’s Initiative 2024 award
NVCC
Marina Tran Vu is the first representative of Vietnam at the Cartier Women’s Initiative awards. She is the founder of EQUO, which produces 100% plastic-free and biodegradable products such as straws, knives, spoons, and forks from materials such as grass, straw, coconut, sugarcane, and coffee. For individual consumers, EQUO products make choosing sustainable solutions easy and convenient, without having to change living habits.
Since its founding, EQUO has prevented approximately 30 million plastic products from entering the environment. Brands constantly strive to create an even stronger positive impact, by influencing consumer attitudes and behavior. “We are replacing at least four or five of the 10 most environmentally polluting single-use plastic items in the world with sustainable alternatives,” shares Marina Tran Vu.
Luxury jewelry brand Cartier established the Cartier Women’s Initiative to commit to comprehensive support for women through sustainable initiatives, helping them conquer new achievements. After 17 years of organization, Cartier Women’s Initiative awarded a total of 9.5 million USD in grants to support the business activities of 330 influential female entrepreneurs from 66 countries and territories.
This year’s program awards a total of 11 awards, including 9 regional awards and 2 thematic awards. Cartier Women’s Initiative honors and financially supports talented, influential female entrepreneurs around the world through their businesses to promote sustainable development and create positive changes for the community. copper. This is also the first year the program honors female entrepreneurs from Vietnam.
