Sheet South China Morning Post (SCMP) today, December 28, reported that middle-class consumers in China have tightened their wallets, but their demand for durian, mainly imported from Southeast Asia, continues to increase.
Workers canning frozen durian at a food factory in Hangzhou city in China’s Zhejiang province on February 3, 2023.
In Chinese cities, durian has gone beyond its status as a fruit to become a trendy choice for young consumers. SCMP points out the food service industry in the country has recently launched “everything is possible plus durian” promotions that have created a rise in durian-themed restaurants with offerings from drinks, desserts to hot pots and buffets.
On Douyin, the Chinese version of TikTok, topics such as “durian barbecue” and “durian buffet” have attracted more than 1.24 billion views, according to SCMP.
In addition, a brand in China’s Guangdong province that specializes in durian chicken hotpot has sold more than 2.22 million hotpots, and its durian sandwiches have attracted a lot of attention on social networks. festival.
Vietnam has earned 2.6 billion USD from durian exports
A durian buffet restaurant in Shenzhen city in China’s Guangdong province, has also become famous online recently for offering diners a choice of more than 200 dishes containing Malaysian durian, including porridge. and cakes, priced at 199 yuan (more than 694,000 VND)/person, according to SCMP.
SCMP Citing official data, the Chinese market consumes more than 90% of the world’s durian supply, with imports skyrocketing from 430,000 tons, worth $1.1 billion, in 2018 to 1.38 million. tons, worth 6.2 billion USD, from January to September 2024.
