When “youth idol” Trieu Lo Tu appeared in the filming and behind the scenes of the movie let me shinefemale fans not only admired but also rushed to “hunt” for the source of the outfits she wore. The actress of the movie The secret can not be hidden always known as the “god of war” that helps brands “sell out” every time she “dresses up”.
Dressing up like an idol, the hobby of fashion and movie fans
Many other stars like Jennie, Rosé (BackPink), Hailey Bieber or Selena Gomez… are the same. Each type of cosmetic, jewelry or luxury outfit that these beauties use always helps brands close orders, creating shopping fevers.
Through idols, brands reach markets quickly and easily create goodwill.
The fashion brand Miu Miu even set up a club to gather stars to be their ambassadors, from Chinese stars like Trieu Kim Mach, Lu Duc Hieu, and Luu Ha Ton to celebrities with large fan bases like singer Van Tuan Huy, internet hot girl Li Jiaxin (with nearly 1 million followers on social media platforms) or international models like Jiang Ruiqi, Estelle Chen (French model of Chinese origin)…
At clubs like Miu Miu’s, Trieu Kim Mach and other idol stars dress and mix and match according to their own preferences, creating rich suggestions on techniques for combining fashion, accessories, and jewelry.
“Idol chasing” and fun fashion experiences and emotions
Sharing about this, Ms. Ly Ly (34 years old, Hanoi) said that she really likes singer Thieu Bao Trang because of her youthful, modern and liberal dressing style. Ms. Ly said that although she knows that the female singer’s figure is different from her own, her way of combining clothes is very minimalist, using monochrome tones so it is easy to match. Feeling that she has something in common with the person she loves makes Ms. Ly happier.
Chinese male gods with nearly 30 million fans like Ly Hien are the target of many fashion brands, labels…
According to L’Officiel Singapore, once worn by Jennie (BlackPink), the L Seoul mini dress (a Vietnamese fashion brand) sold out in 15 minutes. In a short video introducing Jennie’s eyewear collection, fans quickly realized she was wearing a two-piece mini dress by L Seoul and within 15 minutes of the announcement, L Seoul had sold more than 2,000 products. The brand revealed that buyers were not only from Vietnam but also from other countries, who were eager to imitate the idol’s style.
“On air” to introduce eyeglasses, but the dress that Jennie (BackPink) wore attracted attention and made the manufacturer sell 2,000 pieces in just 15 minutes.
Notable figures like (G)I-DLE’s Miyeon, IU, Sandara Park, TWICE’s Momo, and many others, have appeared in L Seoul’s designs and have also brought in significant sales for the brand.
Many times, K-pop and Cbiz stars… wear clothes and are asked to buy them right on… “air”. Fans are also familiar with Selena Gomez, Hailey Bieber or Ho Ngoc Ha… putting on makeup on live broadcast, introducing cosmetics and attaching purchase information.
“Side by side” with idols is still the most exciting and joyful psychology in shopping and beauty of fashion followers. In recent years, many luxury fashion brands have increased impressive sales, local fashion brands or new brands are widely known thanks in part to this type of psychological sales.
