South Korean shooter Kim Yeji successfully won a silver medal in her first appearance at the 2024 Paris Olympics in the women’s 10m air pistol event. However, it was the athlete’s fashion choice and her impressive sports sunglasses that impressed viewers around the world.
The sporty sunglasses for shooters attracted all eyes thanks to their “ice” cold look and alien-like appearance that captured the hearts of both sports and fashion enthusiasts. And soon after, the sporty eyewear designs of Oakley, Balenciaga or Stella McCartney brought a completely different story.
Normally, classic cat-eye or yellow lenses are always the trend because they are easily compatible with many types of clothing and fashion styles. However, since the 2024 Paris Olympics, sports-style eyewear has been the priority. It is worn both in and out of competition, by both athletes and spectators.
The viral moment of the Paris 2024 Olympics when it comes to sports eyewear belongs to South Korean 10m air rifle shooter Kim Yeji, who was awarded the silver medal and the unofficial title of… breakout style star of the Games. Viewers are sure that her glasses are the kind of functional accessory necessary for her performance, but the style of the glasses and Kim Yeji’s cool, focused look are very much in keeping with her status as a… supermodel.
Some athletes at the Olympics say that sports eyewear is both a performance aid and a fashion statement that makes their “performance” stand out (in terms of appearance). British track and field athlete Josh Kerr is one example.
British shooter Amber Rutter with a very easy-to-use sports glasses model
The crossover appeal of sports glasses was best demonstrated on stage by Princess Anne (British Royal) when she wore them at the 2024 Paris Olympics. A former Olympic athlete herself, the younger sister of King Charles III with her impressive glasses quickly emerged as a fashion star, revealing an interesting new look.
Designer Victoria Beckham’s diverse range of sporty sunglasses that can be combined with office wear is also popular with fashionistas.
Mc Cartney’s sport sunglasses (from the collection) Resort 2025) suddenly became hot after the Olympics (although it had been introduced in other Fashion week 2025)
It’s not difficult for female followers of Kim Yeji’s “cool” style to find a pair of sports glasses and apply them in everyday life, “pairing” them with fashionable outfits of all styles.
