When service Made-To-Order Jimmy Choo (custom design) continues to be present in Manila (Philippines), fashion forums once again stir up topics about personal design in a lively way.
The house introduces itself: “The House of Jimmy Choo was founded in a space of craftsmanship, always creating beautiful bespoke pieces. In the spirit of creative craftsmanship, service Made-To-Order “bringing to Asian customers the most unique products in the latest collections”. This speaks to the characteristics of the unique fashion trend through self-design services that are currently very popular.
Made-To-Order allows consumers to experience fashion right in the showroom. Instead of spending hours describing what they like, fashionistas can choose an outfit from the latest collection or a brand’s iconic design and indicate their wishes to change according to their preferences from materials, accessories to decoration techniques. Under the guidance of designers, the finished product still ensures high fashion and stimulating uniqueness.
With service Made-To-OrderOnce the customer’s design is finalized, the brand’s team of skilled artisans will craft it. “Every Jimmy Choo bespoke piece is delivered in an exclusive velvet box – a truly luxurious service from start to finish…”, commented one customer
Service Made-To-Order The popularity of the term bespoke (an adjective term describing a type of commercial goods that are crafted for a customer according to individual needs or to suit the user’s customs and tastes in particularly limited quantities, implying exclusivity)is associated with popular open fashion trends
“Made-to-Order is a 21st century trend, giving each customer the opportunity to participate in the creation of their own dream shoes or bags. By choosing for themselves, each follower is a sophisticated fashion consumer and also the owner of a creative fashion product. This is very meaningful for those who are passionate about high fashion – they feel like they are transforming themselves into an artist in the field of fashion”, said Sandra Choi, Creative Director of Jimmy Choo.
As a customer of many luxury fashion brands, designer Pham Ngoc Anh commented: “High-end fashion houses like Jimmy Choo and Hermès always strive to upgrade the personal fashion experience for customers. This type of service model emphasizes personal fashion perspectives and emotions, making customers feel more carefully served, helping them realize that in the world of luxury fashion, emotions with products are more important than material value.”
The designer also emphasized: “When creating the La Pham brand, I calculated this first. Together with customers, we create a timely product, turning their joy into beautiful memories with high appeal.”
“The self-design service opens up opportunities for customers to collaborate with luxury brands to create designs or products with their own personal colors. This is very interesting, in the past, we – followers of luxury fashion – did not easily have such opportunities…”, Ms. Lan Anh, Creative Director of Eunoia fashion brand, shared.
“Made-to-Order requires more meticulous service, a closer connection (between the designer, the brand’s craftsmen and the customer), and also requires higher supervision from the manufacturer before the customer’s choices so that the finished product both bears a strong personal mark and ensures that it remains true to the brand spirit, direction (or message) of each season’s collection…”, Ms. Lan Anh emphasized.
