In the statement made by the Federal Cartel Office, it was stated that an investigation was launched against Coca-Cola Europacific Partners Deutschland due to anti-competitive discounting.
In his assessment of the issue, Andreas Mundt, Head of the German Federal Cartel Office, said, “There are signs that Coca-Cola may hinder other companies in terms of competition by designing its conditions for German food retailers, especially its discount structure. We will examine this issue in more detail.” he said.
In this investigation, The Bundeskartellamt will first look at whether Coca-Cola has a dominant position in the soft drinks market.
The chamber will also examine whether food retail companies could be improperly encouraged to purchase, shelve and advertise Coca-Cola’s entire product line.
Coca-Cola Europacific Partners bottling and distributes all of the company’s beverage brands in Germany on behalf of the Coca-Cola Company.
