A 350 square meter space located in the basement of the store in Via del Tritone, intended for events, exhibitions and design
A new immersive experience of the Pokémon brand comes to life from 29 August to 2 October 2023 in the La Rinascente flagship store in Via del Tritone, a stone’s throw from the Trevi Fountain and Piazza di Spagna, in the heart of Rome: here fans can admire the Pokémon-branded displays in galleries overlooking the store’s atrium, as well as a pop-up brand space located in the basement display area. The store is entirely themed, with installations in the seven windows of Via del Tritone dedicated to the three key sectors of the brand: the Pokémon Trading Card Game (GCC), the video games of the Nintendo Switch console and toys. Inside the shop, in the exhibition area (a 350 square meter space located in the basement, intended for events, exhibitions and design) there is an installation which is a Pokémon-style tribute to the Eternal City. In the area dedicated to the video game, it is possible to try Pokémon Scarlet and Pokémon Violet, the latest titles in the Pokémon series which will soon receive new content thanks to “The Treasure of Area Zero”, the paid DLC divided into two parts. The space offers a special tribute to the 60-meter ancient aqueduct found in the exhibition area, with a 3D sculpture of the arches and a scenario of underwater life from the Pokémon world. Pikachu himself will show up on the weekend of September 9th and 10th 2023, ready to entertain store visitors while paying a special tribute to the city.
