Jimmy Donaldson or better known in the world of YouTubers as “MrBeast” established a partnership with the American basketball team Charlotte Hornetswhich will involve the appearance of the logo of their snack company on the jerseys of this NBA team for the 2023-2024 season.
The Hornets will carry the logo of Feastables, MrBeast’s chocolate brand, on their t-shirts and also on the background used for press conferences.
It will also be present on the jerseys of the Greensboro Swarm, the Hornets’ affiliated NBA G League team, as well as the Hornets Venom GT.an electronic sports team belonging to the NBA 2K League.
MrBeast is originally from the town of Greenville, in the state of North Carolina, so he is sponsoring the franchise from his homeland. He is the figure on social networks with the most followers, with a total of 350 million between YouTube, TikTok, X and Instagram. Scandalous figures that only grow, and that with his sponsorship in the NBA demonstrates all the influence and relevance that he has today.
Feastables, launched by MrBeast in January 2022, has been notable for offering products such as chocolate bars and cookies under the MrBeast brand. The creation of this brand was the result of collaboration with the venture division of Night Media, a talent management agency, and Jim Murray, who previously held the position of president at the protein bar company RxBar. Since its launch, Feastables has managed to generate revenue exceeding $10 million in the months since.
It is worth mentioning that MrBeast is also the owner of MrBeastBurger, a company that operates under the ghost kitchen model.where workers prepare orders exclusively for delivery at existing restaurants and other locations.
Most popular Youtuber in the world
Constant growth and unmatched success in recent times. MrBeast keeps going from strength to strength, with all kinds of videos and challenges on YouTube that make him constantly in the spotlight. How far will MrBeast go? We will have to see what the future holds, but the North American always tries to surprise.
MrBeast’s sponsorship with the Charlotte Hornets is one of the first to come after the change of ownership in the NBA franchise. Michael Jordan, the legend, sold the Hornets last July for a total of $3 billion to a group led by Rick Schnall and Gabe Plotkin.
New times in North Carolina, with its professional basketball franchise being sponsored by the most popular influencer in the world.
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