Jewelry – A meaningful gift for yourself at the end of the year
With economic challenges and natural disasters in recent years, consumers have become more thoughtful in their spending. However, according to the ASEAN Consumer Sentiment Study (ACSS) 2024 report published by UOB Bank (Singapore) in November, Vietnamese consumers have the highest level of optimism about economic prospects. of the country compared to consumers in the region. Therefore, preferential shopping festivals throughout the year are always attractive to consumers, especially at the end of the year and on Black Friday.
In addition, Vietnamese consumers prioritize choosing the end of the year to make large-scale shopping trips because this is the season with many attractive incentives, the psychology of rewarding themselves and the need to buy as gifts. gifts (Kantar Vietnam Brand Footprint 2024 report). Among them, many consumers choose to buy jewelry because jewelry is the perfect combination of aesthetic value and long-term economic value.
Ms. Thanh Nga (32 years old, Hanoi) said: “Over the past years, for me, Black Friday has always been the time with the best deals of the year. I often take advantage of this opportunity to look for valuable products such as jewelry to wear at year-end parties. with colleagues”.
For many other consumers, in addition to beauty, jewelry also has economic value. Ms. Mai Phuong (27 years old, Ho Chi Minh City) shared: “With the current difficult economic context, I think jewelry is a sophisticated and convenient investment for young people like me. When I buy a piece of jewelry, I don’t just use it for beauty but There is also more “savings” for yourself or your children in the future.
Jewelry not only helps adorn women’s appearance at year-end parties but also carries long-term cumulative value.
“Hunt for attractive deals” with PNJ’s year-end event series
Understanding customers’ needs to beautify and enjoy the year-end festival atmosphere, PNJ organizes a series of events “Brighten the festival, receive incentives with idols” taking place at 6 locations: Aeon Mall Binh Tan ( November 20-21), GO! Buon Ma Thuot (November 23-24), Sora Gardens SC Binh Duong (November 29-30), Aeon Mall Hue (November 29-30), Aeon Mall Long Bien (November 29-30) and GO! Bac Lieu (November 30-December 1). Coming to the event, customers will not only be able to immerse themselves in the vibrant shopping space but also have the opportunity to interact directly with famous guests such as Pham Anh Duy, JSOL, Hai Dang Doo, Vu Thinh and Captain .
Not stopping there, the program also offers a series of interesting interactive activities, creating a colorful shopping and entertainment space. First, there is the interactive activity “Pretty hands trying on rings” – an opportunity for customers to explore a collection of sophisticated ring designs from PNJ, and receive a lucky gift of a voucher worth 1,000. 000 VND.
Another highlight not to be missed is the interactive game “Choose the right price”, where participants will show off their judgment skills and receive the opportunity to own PNJ jewelry. In addition, the lucky draw program is a lucky opportunity for customers to bring home valuable gifts such as Loose Diamonds and mini Tieu Loc Dai Phat Gold.
Outstanding in the series of events is the unique shopping experience space from PNJ brands with a series of “huge” incentives such as Disney | PNJ, PNJ x Hello Kitty, PNJ Watch, STYLE by PNJ, MANCODE by PNJ. Here, attendees will have the opportunity to own jewelry products with discounts of up to 50%, enjoy discounts on silver jewelry for only 149,000 VND and gold jewelry for only 699,000 VND during golden hours,…
The program takes place from November 11 to December 1, 2024 at PNJ stores nationwide.
Besides, PNJ also offers countless promotional programs for customers shopping during the day exclusively for this year’s Black Friday:
- Opportunity to own a Tinker Bell Diamond Necklace when purchasing gold/platinum jewelry.
- Opportunity to own Inside Out Collection 2 when purchasing high-end silver/alloy jewelry.
- Exclusive gift of 01 LONGINES MINI DOLCEVITA watch for Top 6 customers with the highest total invoice value by region.
Black Friday is not only an attractive shopping opportunity, but also an opportunity for us to reward ourselves for a long year of hard work and effort. Besides, PNJ believes that beauty is not a personal joy, but a way to share and spread happiness, beautifying surrounding relationships, especially during the final festive period. year.
Let’s brighten up the festival with PNJ, double the year-end joy with loved ones with the opportunity to own attractive gifts, promotions and participate in event programs with idols. See more information about the promotional program here.
