LG Electronics and Xbox have entered into a strategic partnership to bring the cloud gaming experience to LG Smart TVs. Through the Xbox app, integrated into LG’s new Gaming Portal, users will have access to hundreds of games, including hit titles like Call of Duty: BlackOps 6 and Avowed, available through Xbox Game Pass Ultimate. The Gaming Portal serves as a centralized hub that offers a personalized gaming experience and seamless navigation between the latest AAA games and those featured on the webOS app. Users will be able to access games via streaming, including some titles already in their library, such as NBA 2K25 and Hogwarts Legacy.
“This partnership with Xbox enriches the gaming experience on our Smart TVs by offering a broad selection of titles,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “The Gaming Portal simplifies access and improves the gaming experience on LG TVs.” Lori Wright, Corporate Vice President of Xbox, added: “The partnership with LG will facilitate access to gaming through the new Gaming Portal on LG Smart TVs. We are excited to partner with LG to expand the reach of Xbox Cloud Gaming, enabling a more players, new and veteran, to discover their favorite games and play with friends.”
