Since its launch in 2015, Amazon Prime Day has become one of the most anticipated online shopping events globally. Initially conceived to celebrate Amazon’s 20th anniversary, this annual event offers Prime members access to exclusive discounts on a wide range of products, growing into a global phenomenon that significantly influences consumer trends and the digital economy.
This year’s edition, called Prime Big Deal Days, will end at midnight tonight. The discounts covered over 35 categories, including items from well-known brands such as LEGO, Samsung and Disney and many others. In particular, there were significant markdowns on technology products, kitchen appliances and beauty items. Own Amazon offers a series of tips for participating in Prime Days, use Alexa or Amazon app to set notices about offers will allow customers not to miss out on the most advantageous sales and check the news frequently as new deals are added continuously throughout the event.
Prime Day debuted on July 15, 2015. Despite high expectations, the initial event drew mixed reactions due to a series of technical issues that affected its success and a limited selection of offerings. Despite this, the first edition still marked a success in terms of sales, exceeding the number of items sold during Black Friday the previous year.
In the following years, Amazon perfected Prime Day, expanding the available product categories and improving the user experience. Each edition saw a significant increase in sales and user participation. In 2016, the event marked a turning point, generating the highest sales day for Amazon up to that point, up 60% from the previous year.
In 2017, the event was expanded to 30 hours rather than the traditional 24, leading to a more than 50% increase in Prime members making purchases compared to the previous year. Amazon continued to expand Prime Day’s global reach, including new countries such as the United Kingdom, Germany, Canada and India, further strengthening its international presence.
In 2023, global Prime Day sales exceeded $12.9 billionwith over 375 million items purchased in 24 different countries. This event marked the highest sales day in Amazon’s history, with Prime members saving more than $2.5 billion across millions of deals.
The 2024 edition confirmed this growth trend, recording record sales of $14.2 billion, with an increasing number of new Prime members registered in the weeks leading up to the event. Sales by small and medium-sized sellers on the platform have also seen significant growth, contributing to over 200 million items sold.
