Lam Minh returns to BST Rebirth of the Vietnamese brand – Lseoul, she transformed into a muse symbolizing a strong figure like an indomitable beauty reborn from the ashes. The collection is like a message of rebirth through the thorny, strong beauty of the representative face Lam Minh – “Eternal beauty born from many ups and downs in the past”, exploiting a different perspective on modern femininity: graceful but full of thorns.
“Feminine and individual”, this is the phrase that most accurately describes the brand’s women. Under the designer’s eyes, they are the embodiment of a generation of modern women who are independent, confident and dare to express themselves through the voice of fashion. They know how to attract all eyes and shine in all situations. Not only that, these girls also spread positive energy to those around them and are always ready to welcome new things from life.
Lseoul once again joins hands with “muse” Lam Minh, the brand and the model tell a new story, starting from her brilliant transformation.
The outfit, named Edwige, features sharp cuts, intricate structures and groundbreaking details, creating a captivating and vibrant look.
The materials used are the perfect combination of tight durability and subtle “femininity”, creating a harmonious yet impressive whole.
The brand’s designs crystallize references from fashion history with the most basic techniques such as draping, cut out, corset shaping… to bring a unique, edgy yet equally feminine and graceful beauty to fashionistas. However, that is only the way to realize ideas from the design team’s sketches on materials, colors and techniques.
The dress named Mirellal, one of the most innovative and groundbreaking designs was officially launched at Incomparable Fashion Show
This design recreates the image of an energetic queen from the character Alienor, the main inspiration for the story of Incomparable Fashion Show
With a bold design and see-through fabric that fully shows off the most beautiful curves of a woman’s body, Mirella brings a new, different look as a declaration of the desire to break out of the safe shell inside every woman.
The costume is named Étienne, a name meaning crown and wreath, a symbol of victory, beauty and rebirth.
That is also the inspiration behind the Étiene design. Designed based on the classic style of the corset, Étiene still creates a unique beauty with an impressive design.
Impressive design with innovative lines, ready to stand out and go beyond the limits of old prejudices in classic style.
The founder of the Lseoul fashion brand, Nguyen Trong Lam, said that the idea of the collection was inspired by the story of fashionista Lam Minh changing her long hair into a bald head. This hairstyle is very suitable for the next concept of the brand that is about to launch. Previously, in a show of the brand, there was a female model who shaved her head like that, bringing a very suitable vibe. Collaborating with the famous model who has just “changed a new chapter in her life”, the founder also wants to send a message to women to stand up from the ruins with immortal vitality and faith like a fire that never goes out, finding inner strength from the darkest moment. These are depictions of the indomitable spirit that stands firm against the test of time, to become more and more brilliant and cannot be crushed.
