KBank in Vietnam
KBank Cashback Plus is a black card line of a bank from Thailand, launched at the end of April 2024. Aiming at many young people, KBank launched a transformation trend in collaboration with a series of celebrities and influential people to create a fever on social networks.
Specifically, on May 29, KBank cooperated with Duy Khanh Zhou Zhou (entertainment), Khoai Lang Thang (travel), Mr. Anh loves cooking (cuisine), Trang Phap (shopping), Nguyen Cao Ky Duyen ( health), Ngoc Thao (beauty) made a short video with the KBank Cashback Plus card. The video featuring 6 KOLs cleverly shows off the features that are said to be capable of solving young people’s financial problems, while at the same time reflecting the identity of the 80-year-old Thai brand.
Thereby also introducing to the audience the 10% refund feature with spending from 6 categories: restaurants, shopping, e-commerce, health – beauty, travel and entertainment. In particular, when international travel is becoming the choice of many young people, KBank also offers an attractive privilege of up to 15% cashback on all transactions in Thailand, KBank’s hometown. In addition, KBank Cashback Plus also has a 0% interest installment program for 3 months, helping customers manage their finances without the burden of debt.
Vietnam is one of the vibrant credit card markets and has grown rapidly in recent years. Entering the Vietnamese market, KBank finds this is the right time to launch a breakthrough personal financial product. The company aims to expand services to reach all user segments, from urban to rural areas, from the mass market to high-end customer segments.
