Recent research by Honor analyzes the behavior of Italians in relation to the Black Friday phenomenon, highlighting how Italians experience this period badly and, overwhelmed by the many promotions, often miss out on good deals.
The survey found that 77% of the sampled population cannot resist offers and, in fact, half of the Italians interviewed are anxiously awaiting Black Friday. This enthusiasm leads many to want to adopt creative strategies, such as using multiple email addresses to maximize discount codes and offers.
51%, for example, use up to 4 navigation tabs when searching for the best offers while 43% admitted to having three or more email addresses just in an attempt to grab the most advantageous offers, spending on average almost 3 hours navigation between sites.
Although many people make purchases During the Black Friday and Cyber Monday period, only 35% plan purchases in advance while 17% use price comparison sites to secure the best deals. Additionally, many shoppers miss key tricks that could simplify the purchasing process. For example, less than 10% usually create accounts with major retailers in advancea surefire way to streamline the checkout process when deals launch. In the end, only 15% stay up until midnight to grab early discounts, a strategy that helps avoid missing out on popular items that sell out quickly.
All these measures alone are not enough. In fact, it is essential to ensure that the technology is ready to support users in their search for the best deal. However, almost half reported a device crash while searching for deals while one in six experienced slow device issues. “Shoppers often feel overwhelmed by the amount of offers, finding themselves with a disproportionate number of promotions that require a large amount of time and patience to view. Furthermore, when it comes to finding the best offers during Black Friday, having devices capable of supporting us is essential”, declared Roger Liyun, General Manager of Honor Italia adding that: “At Honor, we understand users’ struggle in searching for the best deal. That’s why we’re committed to making innovative technologies like the Honor Magic V3 available to shoppers, designed to enhance their shopping experience thanks to its multitasking capabilities and reliable performance”.
For those who browse on multiple devices and between many cards, Honor Magic V3 offers a solution capable of offering the right support on the occasion of Black Friday. Its large foldable display allows for multiple apps to be viewed simultaneously and browser tabs to compare prices in real time. Searching for offers is even easier with Magic Portal, the Honor function equipped with artificial intelligence that anticipates buyers’ needsunderstanding the user’s intentions. It can detect when you are browsing the web to find the best Black Friday discounts, providing quick access to multiple apps and retail sites for easy discount searching. While scrolling through your Instagram feed, do you come across an interesting product whose offers you want to know about? Simply drag the image to the side of the screen and Magic Portal’s intent-based user interface learns preferences and directs the user to the most used shopping apps. Finally, with Honor’s industry-leading carbon silicon battery, the Magic V3 ensures you won’t run out of power just when you’re about to make a purchase.
