Artificial intelligence is a developing trend in fashion
3D software integrating AI technology is becoming more popular and can greatly support the creative process of designers.
Al’s outstanding feature is creating designs. They can recommend millions of patterns based on data about trends, colors, materials and existing designs. This helps designers have more new and unique ideas, thereby saving time and effort during the initial sketching process. In addition, AI has the ability to predict trends by analyzing data from social networks, sales websites, fashion blogs, analyzing customers’ preferences and body sizes to create designs. suitable and unique. Virtual try-on applications and online shopping consultation tools also help boost sales.
In CLO Virtual Fashion Enterprise User Summit In early November 2024, designers experienced the latest software version with the AI Avatar Studio feature, which uses AI-generated portraits or images to create realistic virtual avatars, At the same time, provide personalized design suggestions with the support of AI.
The theme of this year’s event focuses on promoting comprehensive collaboration to optimize workflow and improve efficiency in 3D fashion design. Outstanding features introduced include Auto Replace Pattern, Symmetric Pins and AI Avatar Studio. Major brands also shared about the transformational potential of 3D technology in production management, discussed challenges and emphasized the importance of strategy and adaptability.
AI is and will continue to change the way designers create, produce and consume fashion. Grasping and taking advantage of the opportunities that AI brings will help fashion develop even more brilliantly
Competitor or companion of the designer?
Designer Le Thanh Hoa commented: “The development of virtual reality technology and the appearance of virtual models have brought new steps to the fashion industry. Even Hoa herself has experimented. when launching an online exhibition of designs from the collection An 2022… With what she is exposed to and experiencing, Hoa sees that AI and digital fashion are and will continue to create revolutionary changes for the global fashion industry.”
He believes that the ability to use customers’ photos to create virtual images, allowing them to visually try on outfits without having to go to a physical store, provides a convenient, personalized shopping experience. more profitable and effective than ever.
“Hoa can easily adjust drawings and communicate with the factory only through digital models, without wasting time and materials to print many models like before. This both saves costs and time. but also promotes sustainability in the industry, minimizing unnecessary waste,” he added.
Designer Le Thanh Hoa
The rapid development of AI is raising big questions about the future of designers. Will AI in 3D fashion technology replace humans in this creative field? According to designer Duc Vinci, the use of AI is full of potential but also comes with many shortcomings. Because fashion is not simply a trend but also a form of artistic, personal and emotional expression. It is difficult for AI to capture this element of emotion and creativity, as trends can be subjective, depending on the reviewer’s perspective.
“AI can only support, cannot completely replace the creativity and experience of designers. I myself have to work directly with customers many times to grasp their “insight”, Duc Vinci said. In addition, big brands have stories behind each design. Affirming your own consistent style and values is the key to creating a difference.
Instead of worrying that designers will be “unemployed”, fashion houses themselves are having to assert their role as orientators, come up with creative ideas and work with AI to create products. unique. They must be equipped with technology and data skills to be able to work effectively with AI, learn how to use them to support the creative process, and exploit deeply the human factor such as making suggestions. Unique ideas that AI cannot replace, creating stories behind each design.
