On the occasion of the highly anticipated match between Barcelona and Bayern Munich, HONOR created an original initiative to protect fans’ technological devices during the most lively celebrations. The Sonora Sports Bar in Barcelona was transformed thanks to an area entirely covered in bubble wrap, the famous packaging material, to test both the enthusiasm of the fans and the resistance of the new Honor Magic V3 smartphones.
Bars and public places have always been favorite places for fans to follow the matches of their favorite teams. However, the euphoria that accompanies the highlights of matches can often degenerate into chaotic situations, causing small accidents and damage to personal objects, of which smartphones would seem to be the most at risk.
According to a recent study conducted by Honor, 90% of Italians define themselves as passionate football fans. Of these, more than half admit to getting carried away by the enthusiasm during the celebrations, irreparably damaging their electronic devices. It is no surprise that smartphones are among the most affected objects: 50% of Italians use them constantly during matches to exchange messages with friends and family, share updates and capture key moments.
Inside the Sonora Sports Bar, Honor set up the MAGIC V3IP area, a space protected by bubble wrap where fans were able to test firsthand the incredible resistance of theHonor Magic V3. This new device, featuring aerospace-grade fibers that increase impact resistance up to 40 times and a second-generation Super Steel hingehas been designed to withstand even the most intense stresses, such as those that can occur during an exciting match.
“Despite these minor incidents, it seems that fans think that it’s always worth it in the end, just seeing your team score a goal is enough. We can help football fans enjoy matches while keeping their phones safe”, he declared Avikar Jolly, CMO of Honor Europe. “HONOR Magic V3 combines exceptional durability with impressive thinness and lightness and, thanks to the foldable display, it is the ultimate device that replaces your phone, tablet and laptop. That’s it!”.
