HONOR has officially launched its new flagship, HONOR Magic7 Pro, on the Italian market, introducing a revolutionary experience in the world of smartphones. Equipped with advanced artificial intelligence technologies, this device aims to redefine the concept of AI Phone, offering extraordinary features for photography, productivity, performance and visual comfort.
“We are excited to introduce our new flagship series, HONOR Magic7, which seamlessly integrates AI capabilities both on-device and in the cloud to deliver a more intuitive, intelligent and secure user experience” said George Zhao, CEO of HONOR. “We took an innovative approach by redesigning the smartphone from the operating system to the hardware, bringing true intelligence to the devices.”
HONOR Magic7 Pro stands out for the integration of MagicOS 9.0, which offers an intelligent and personalized interface to improve productivity. Thanks to advanced features such as AI Translation (with instant translations into 13 languages) and HONOR Notes, which allows you to automatically summarize complex contents, the device becomes an essential companion for professionals and students. The presence of the pre-installed Google Gemini app adds an additional level of AI assistance, helping users easily plan, create content and navigate through Google services. With Gemini, you can generate ideas, simplify complex tasks, and collaborate on multitasking effortlessly.
One of the most striking aspects is represented by the photographic sector supplied with the HONOR Magic7 Pro and thanks to the integration of the revolutionary AI HONOR Image Engine.
The HONOR AI Falcon System includes:
A 50MP Super Dynamic main camera, ideal for capturing precise details in any lighting conditions.
A 50 MP Wide Camera for group photos and spectacular landscapes.
A 200MP telephoto lens, perfect for distant subjects and breathtaking night shots.
With AI Super Zoom, users can get crystal-clear images even at 100x magnification. Plus, features like HD Super Burst and AI Motion Sensing Capture let you freeze high-speed action and capture precious moments with incredible clarity.
Powered by the Snapdragon® 8 Elite platform and supported by the HONOR E2 4-in-1 chip, the device delivers exceptional performance. AI Real-Time Rendering technology brings PC-level graphics, offering smooth and responsive gameplay. The 5270 mAh third-generation silicon-carbon battery, combined with HONOR SuperCharge fast charging (100W wired, 80W wireless), ensures long battery life and a full charge in just 33 minutes.
The 6.8-inch display is optimized with HONOR AI Eye Comfort, which simulates natural light to reduce eye strain. Features such as 4320Hz PWM dimming and blue light reduction further enhance the viewing experience. Additionally, HONOR NanoCrystal Shield glass offers 10 times more resistance than traditional glass, making the device suitable for everyday use.
“Our strategy in Europe fits into a broader framework of our global vision for 2025. We plan to adapt our products to the specific needs and preferences of European consumers, which we consider our second domestic market after China. We are strengthening all our infrastructures and strategies based on a co-design approach, with the aim of consolidating Europe as our second domestic market“, says Lucas Man Tang Country Manager Italy of Honor. “For 2025, we plan to introduce a completely new wallet. At the same time, we are expanding our presence in over 30 countries across Europe. Gradually, we are also adapting our brand communication to be more localized. Because Europe is such an important market for us, we are increasingly integrating elements from local markets into our global product design.
Additionally, we are expanding our product center and R&D center in Europe, which will allow us to incorporate additional elements into our global design. We hope that these initiatives will also allow us to advance in terms of branding”,
concludes Man Tang
.
HONOR Magic7 Pro is available in Lunar Shadow Grey, Breeze Blue and Black, with a starting price of €1299.90. From January 15th to January 31st, customers can take advantage of a €200 coupon directly redeemable on the official HONOR website.
Purchase link: HONOR Magic7 Pro
