TechnologyGoogle, new online showcases for SMEs

Google, new online showcases for SMEs



Google relaunches on SMEs and small local businesses and launches new solutions in view of Christmas gifts. In fact, the holidays are approaching and, according to a Google-Ipsos study conducted in Emea, 56% of people say that during this period they will prefer shopping in small local businesses. So, to help small businesses find themselves online, where people often start their search and exploration journey when they want to buy something, Google has come up with several solutions, especially useful in view of the 2021 holiday season.

One of these concerns the no-cost digital showcase ‘Google My Business’. Starting this week, owners of businesses, shops, restaurants and businesses will be able to easily claim and verify their business profile directly on Google Search or the Google Maps app. To make it easier, ‘Google My Business’ will then be renamed ‘Google Business Profile’.

In addition to the Business Profile, there are several tools and features that Google makes available: a
example are local campaigns that allow you to promote your stores for example on Google Search, Maps, YouTube and the Google Display Network. Finally, the web giant underlines that more information can be found on the Business Profile, on local Campaigns and in the blogpost just published at the link https://italia.googleblog.com/2021/11/la-stagione-delle-festivita- 2021.html which also tells three Italian success stories of small businesses that successfully use the Business Profile on Google: the Verso bookshop in Milan, the social enterprise Progetto Quid in Verona and the Brescia pastry shop Le Torte di Jade.