IndiaForeign-made liquor will not increase in price; Bevco withdrew from the...

Foreign-made liquor will not increase in price; Bevco withdrew from the decision


Highlight:

  • Action to increase the price of foreign-made liquor.
  • Bevco withdrew from the decision.
  • The withdrawal was reportedly following government opposition.

Thiruvananthapuram: Bevco has withdrawn from raising the price of foreign liquor in the state. It is reported that the decision was taken following strong opposition from the government. An order was issued on Monday evening to increase the price of imported foreign liquor.

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CMD Yogesh Gupta said there was no change in the prices of imported liquor and no increase in prices. The price list is not approved by Bevco. Bevco’s finance division estimates that dividends increase under a number of circumstances. Among them, a worksheet submitted to the IT department has been released and is being circulated, he said.

The government intervened and froze Bevco’s decision following reports of an increase in the price of foreign-made liquor. There was a strong propaganda that the price of foreign-made liquor was increased to make up for the economic losses of the Covid era.

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An earlier report had said that if the rate hike had taken effect, the leading brands would have gone up by Rs 1,500 to Rs 2,000. The rise in the price of foreign-made liquor comes as the Wine House margin has been raised from 5 per cent to 14 per cent and the retail margin has been raised from 3 per cent to 20 per cent.

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