FirstCry IPO Listing Day Strategy: The stock of Brainbees Solutions, which runs the omni-channel kidswear business under the FirstCry brand, has made a strong entry in the stock market today on 13 August 2024. This stock was listed on the BSE at a price of Rs 625, while the upper price band in the IPO was Rs 465. In this sense, investors have got a high return of 34 per cent or Rs 160 per share on listing. This IPO was subscribed more than 12 times overall. The question arises that what to do after making profit in the IPO. Should the shares be sold or should the position be maintained for more profit.
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Subscription was received 12.22 times
FirstCry’s IPO received a good response from investors and it was subscribed 12.22 times overall. In this, 10 percent share was reserved for retail investors and it was filled 2.31 times. 75 percent share was reserved for qualified institutional investors i.e. QIB and it was filled 19.30 times. While 15 percent share was reserved for non-institutional investors i.e. NII and this share was filled 4.68 times. Quota was also kept for the employees of the company, under which they got a discount of Rs 44 per share. This share was filled 6.57 times.
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How does the company’s outlook look?
Brokerage House Swastika Investmart According to , Brainbeez Solutions is India’s largest online retailer of baby and child care products, boasting strong brand recognition, customer royalties and engagement. Brainbeez has faced financial challenges, incurring losses despite revenue growth. Negative cash flow further underscores these concerns. The company operates in a highly competitive environment. In the absence of profitability, a meaningful P/E valuation cannot be determined.
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Although Brokerage House SBI SecuritiesAccording to the company, the company has turned Ebitda positive in FY 2024. It is well positioned to meet the $120 billion market size of child, mother and kids care products. Its store count has grown by 50 per cent to 1063 in the last 2 years, the break-even of these stores is expected to contribute to profitability. India’s child care penetration is very low compared to global standards, which is a big opportunity for branded players like FirstCry.
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