Aracaju
In the last two weeks, open TVs have heavily explored the Larissa Manoela case. And the explanation is only one: audience. At least four Globo, Record and SBT programs managed to take their numbers to the highest levels of 2023 with the 22-year-old actress’s fight with her parents.
Fantástico, presented by Maju Coutinho and Poliana Abritta, showed excerpts from an exclusive interview with Larissa over the last two weekends and saw the ratings increase by 12%. The annual average of the program, which is 17.9 points in Greater São Paulo, went to 20 points in the last two Sundays. Each point is equivalent to 207,000 individuals.
Who also did well exploring the subject was Domingo Legal, from SBT. Last Sunday (20), with a 15-minute preview of the interview made by Chris Flores with Larissa’s mother, Silvana Taques, the program achieved an average of 7.4 points and a peak of 9.3 points — the highest rates in 2023 It is a number 20% higher than the average for the year, currently around 6 points. During the exhibition of the chat excerpts, the program was in the lead, even ahead of Globo.
With the full interview, Fofocalizando also boosted its numbers on Monday (21). By putting Silvana Taques on the air for more than half an hour, the attraction scored an average of 3.5 points with a peak of 5. It was the highest number achieved by the program on Mondays, with a 17% growth in relation to the average that the program accumulated on that day of the week in 2023.
On Record, who benefited was the Balanço Geral, which showed an interview with the alleged former employee of the family of Larissa Manoela, who stated that Silvana beat her daughter and pets. In the second, the program had an average of 7 points between 12:00 and 15:30. When the report was aired, from 2:50 pm to 3:00 pm, the program reached 8.4 points with a peak of 9.2, less than one point from Globo —which scored 9.9 points at that time.
The expectation is that the subject will remain on the agenda of the programs. Fofocalizando promises to cover closely the possibility of Larissa’s mother’s testimony to the police for alleged religious intolerance. Fantástico, which is constantly investigating the matter, may return to the subject if there is any news.