One of the masters of Spanish painting in recent decades, Juan Genovés (Valencia, 1930-Madrid, 2020), was a regular spectator at the Mestalla stadium, where he has already started the ball rolling for the new 2021-2022 season. Genovés went every 15 days to the Valencian stands accompanied by his brother. He loved to appreciate the movement of the game and the floods of people entering and leaving the premises. At the end of each game he captured with his smartphone the eviction of the stadium. He photographed the hobby that inspired him for his famous paintings of little heads seen from the sky. Genovés was a great fan, and the inspiration he found in football is the key to what attracts viewers: emotion, color and sound. Everything in motion and at full resolution.
The refuge from that football spectacle for nearly two pandemic seasons has been provided by technology, largely led by South Korean brand Samsung. Soccer has been a Show exclusively televised. And that has raised the demands of viewers regarding broadcasts. Users want to feel, see and hear the entire experience of the footballers’ effort through a screen that, judging by consumption statistics, has to be the bigger the better, to achieve the sought after immersive experience. “We will never be wrong thinking that we buy a television that is bigger than what we need, but the other way around,” warns Pablo Requejo, Samsung’s director of Product Marketing. “And it is a very common topic that is heard when someone acquires one. Thanks to the 4K resolution and 8K we can have large televisions in short spaces, since the millions of pixels will always make it look good ”, he concludes.
32% of buyers of a new television admit that they would have preferred a larger one. What prevented until a few years ago to buy a 55 or 75 inch? Various handicaps. The first, the economy. The second, space. The third, the resolution. All three are almost saved.
The resolution is multiplied by four
It was with the entry into the new millennium that flat screens arrived in homes. The problem of the long-standing TVs was solved, but the technology and the price advance in parallel and opposite lines. A television with 4K resolution had a very exclusive price just three years ago and today it is the usual quality in almost all ranges. And the market also offers a resolution that multiplies by 4 the number of pixels per inch of the image. That is to say, 8K. Key to appreciate goals like the one scored, for example, by Paul Pogba in the last European Championship. Thanks to the multiple cameras of the realization distributed throughout the stadium, we could almost read the mark of the ball in each turn that it made from the Frenchman’s boot to the Swiss goal square. That is resolution, that is living football in an immersive way.
For that purpose, Samsung has HDR10 + technology. “In this type of large outdoor shows, with different lighting conditions, which can also vary over time, it is where HDR technology shines with its magnificent results,” explains Requejo. Samsung’s High Dynamic Range (HDR) systems allow you to view images with large variations in lighting and also without losing detail. And the price, despite what such technological stride might suggest, has not multiplied exponentially, as has happened with the kas. Not much less.
And finally, space. Thanks to the new technology of televisions Samsung Neo QLED 8K You don’t have to have a room the size of a movie theater to have a large-inch screen. The explanation is simple: the increase in pixels to 33 million units has allowed the recommended distance to watch football at maximum intensity has been reduced to just over two meters.
And the equation is also simple: the higher the resolution, the shorter the distance, considering that experts recommend watching television with a viewing angle of 40 degrees from side to side of the screen. A 75-inch Full HD television requires a distance of 3.7 meters to see the image clearly. With 4K the distance is reduced to 2.1, which increases to 87% the homes that have the possibility of having a large inch. With 8k the distance required is even less. Do you want to calculate it to buy a new TV? Multiply the inches x 1.2. The result, in inches, is the distance you should sit in your small stadium from the living room. Samsung’s new designs allow – more than – to have larger inches in less space.
Another match in the palm of your hand
That Pogba goal came in the crazy day round of 16 of the Eurocup. Goals, extra time and penalties. France faced Switzerland and Spain against Croatia. The national team’s match kept an average of 7 million viewers on TV, according to data from the consulting firm Kantar Media, but the fact that worries the world of football is that that same match generated 126,000 tweets. Quick conclusion: the audience watches the game with their mobile in hand. Small and large screens are communicating vessels of the show.
A study commissioned by the Bundesliga to WHU-Otto Beisheim School of Management already determined in 2019 that 31% of Generation Z viewers (born between 1997 and 2009) claim to watch the games on simultaneous screens. “With four and a half hours of consumption per game, this generation is the one that spends the most time consuming each game. New trends are generating format changes in broadcasts to generate additional content ”, concludes Sascha Schmidt, director of the studio.
Experts call the viewer’s need to increase the pace of broadcasts ‘scopic drive’. The application of augmented reality responds to it: it allows to appreciate the speed or the distance between players
Anto J. Benítez, television producer and university professor
The users consulted in the report assured that they went to the smartphone looking for additional data (57% of responses) and to comment on the match (48%). But television technology has long been adapting to satisfy viewers’ concerns about the concept. multi view (shared consumption). Samsung televisions, for example, have the ability to split the screen up to four. And without losing the level of sharpness necessary in giant screens by the standards of just five years ago.
More layered data, more realism
The innovation offered by today’s televisions aims to adapt to the demands of the public. A request for dynamism, speed and clarity that has not stopped growing since the 90s, when Full HD broke into televised football. “We realized that, in the tactical shots, where you could see a large part of the field, you could already clearly see the ball and the faces of the players,” recalls Anto J. Benítez, director of the games at the time. Telemadrid and today an expert in soccer performance at the Carlos III University. “The public demands innovation and when they do not have it they miss it and change the channel”, analyzes the professor who published in 2014 one of the reference manuals for the realization of football. Benítez’s studies determined that, since the appearance of Full HD, the average number of plane changes in each game oscillated between 350 and 550. Later came the influence of video games on the audiovisual culture of the public and the layers of augmented reality were added. with which today we can appreciate the speed of each player in a race or the distance between defenders. “Experts call it ‘scopic drive’, and it consists of the spectator’s need to increase the pace of broadcasts more and more,” the director details.
To enjoy all the possibilities offered by a broadcast in the living room today, it is necessary to have a screen, the bigger the better. Samsung’s big bet has always been image quality and, for this, there are two very important concepts: artificial intelligence (AI) and color. “In our range of 2021 televisions, we analyze with AI, pixel by pixel, to show the quality of each image as close to reality as possible,” exemplifies Pablo Requejo. The processor of the Samsung Neo QLED TVs It has an AI system of 16 neural networks that analyze and improve each pixel on the screen. In other words, a blade of grass on the pitch is shown as it really is, to enjoy the game as the spectator would in the stadium. “Samsung has a database of millions of images, from which it learns and helps the television show the perfect image.” Since the Korean company launched the Quatum dot, it has positioned itself as a distinguished brand in terms of the ability to emit the truest colors.
Samsung anticipates technological evolution. In the 8K field, for example, it worked closely with RTVE for the first broadcasts that have been broadcast on the antenna. “And, specifically, the first matches of the professional soccer league in 4K or 8K were made in collaboration with Samsung”, concludes Requejo.