He Real Betis Balompié and the Xoy Conglomerate have reached an agreement by which The Mexican business corporation will acquire 99.9% of the shares of Real Betis Baloncesto SAD. Likewise, Real Betis Balompié will assign the use of its brand to the basketball Club for at least the next 10 years.
The placing the Libertadores and Libertadoras of Querétaro in the playoffs in the last two seasons in the LNBP, the main basketball competition in Mexico.
The Xoy Conglomerate is made up of 14 brands, among which the Libertadores y Libertadoras de Querétaro basketball franchise stands out; the Generales de Durango baseball team; the CDMX Reds American football team; and the Chihuahua Futbol Club in the Premier League; among other brands associated with sports.
In addition, The Mexican corporation will be one of the regional sponsors of Real Betis Balompié, expanding the internationalization strategy of the Verdiblanco Club brand in North America. Real Betis will provide consulting services to Chihuahua FC to improve its business area, applying its successful growth model in sponsors, income, brand strength, partners and the launch of strategic projects such as Forever Green. The Heliopolitan entity has closed two regional partner agreements in Mexico with the Upick and Híjole brands to collaborate in the promotion and dissemination of its products and services. And finally, Real Betis is going to launch a new academy in Chihuahua and is going to partner with the Xoy Conglomerate to collaborate in the growth of Betis Academy in Mexico and Latin America.
Real Betis Balompié acquired ownership of Club Baloncesto Sevilla in 2016 when it was about to be liquidated. Since then he has competed six seasons in the ACB League and one in the LEB Oro, a category in which he will return to action this season. The spirit of Real Betis has been and continues to be to support the Seville basketball team, the second sport in terms of number of licenses and popular following. After the negative impact of Covid on the entity’s economy and the little support received from public institutions and private sponsors – with honorable exceptions -, Real Betis reinforced the search for alternatives that would make the club’s project viable. basketball. With the sale to the Xoy Conglomerate, the Seville basketball team will be able to continue its 36-year history with new financial resources and without negatively affecting the football investments of Real Betis Balompié.
Real Betis Baloncesto SAD will continue to promote grassroots basketball through the Aro Foundation, which has more than 2,000 boys and girls among the entity’s youth academy and its schools, distributed throughout the provinces of Seville, Málaga and Cádiz.
Real Betis Balompié maintains, along with its brand agreement with the Xoy Conglomerate in basketball, its commitment to Real Betis Féminas in League F and Real Betis Futsal in the first category of the LNFS. The promotion of children’s sports is key for the entity. The quarries of Real Betis Balompié, Real Betis Féminas and Real Betis Futsal are joined by the Foundation’s football and chess schools, which enable more than 1,800 boys and girls to practice sports.
Ramón Alarcón, CEO of Real Betis, highlighted the importance of the agreement. “Our commitment to basketball continues hand in hand with the Xoy Conglomerate. We are very happy to have found a partner that helps give a boost to the Seville basketball team and that, together with the Real Betis brand, allows us to continue keeping the team in the elite. This first team in the high competition must be the lighthouse for the more than 2 thousand boys and girls who play basketball in our academy and our schools.”
Carlos Lazo, CEO of the Conglomerate demonstrate with actions instead of words, so here we come to build a highly competitive team, up to the demands of its followers,” said honorary doctor Carlos Lazo. “The fans must be respected and that is why we have integrated a team that we are sure will achieve success. We not only come to compete, but to be protagonists. We are very demanding of ourselves. Our expectations are very high and we will know how to respond in the face of any adversity,” highlighted the CEO of the Xoy Conglomerate.
The agreement will be presented tomorrow Thursday at a press conference at the Benito Villamarín Stadium. The event will be attended by the CEO of Real Betis, Ramón Alarcón and the CEO of the Xoy Conglomerate, Carlos Lazo.
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