The above move is part of an agreement between Google and the Canadian government to compensate for the loss of advertising revenue of traditional news agencies, according to AFP News Agency. In 2023, Canada passed the Online News Act, which established policies forcing technology platforms to pay for the use of news from news organizations. Similar policies have been adopted by Australia and European countries.
Google has just announced a fee to use Canadian journalistic content
The two leading technology companies, Google and Meta (USA), hold about 80% of advertising revenue in Canada, and have long been criticized for reducing revenue from media agencies, while exploiting content. Free news.
A Google spokesperson confirmed that the $69 million was transferred to the Canadian Journalism Collective, a non-profit organization established to distribute the above funds. Google also plans to continue the above agreement, planning to make a similar payment by the end of 2025.
Mr. Paul Deegan, President of News Media Canada, an organization representing major publishers and broadcasters in Canada, commented that this agreement is “far superior” to other regions. According to him, Canadian press agencies can receive up to 20,000 CAD for each journalist, creating additional incentives for newsrooms to produce high-quality news content. According to the agreement, 30% of the money from Google will be allocated to radio and television stations, while the rest is divided among news publishers.
Meanwhile, Meta has blocked Canadian news content on its Facebook and Instagram platforms to avoid paying media outlets.
