Have you ever wondered why these simple flowers can become the symbol of Marimekko and are loved all over the world? Anyone who has ever touched products with Unikko motifs cannot forget the feeling of freshness and full of energy. Born from the talented hands of designer Maija Isola, Unikko has become the soul of the Marimekko brand and a cultural symbol of Finland. What makes a simple floral pattern have such strong vitality?
Unique creative story
In 1964, a fashion company originating from Finland named Marimekko introduced floral dresses to the market. The prints were so familiar that the company’s management decided that there shouldn’t be any more patterns. However, Maija Isola, a passionate designer, is not discouraged. She believes that there are still many new things to discover in the world of flowers and leaves.
Unikko is not simply a decorative motif, but also a symbol of freedom, optimism and youthful spirit.
One morning, Maija Isola went for a walk in her garden. She was attracted by the wildflowers that were blooming. The delicate petals, the bright colors… all made her feel extremely excited. With skillful hands and rich imagination, Maija Isola has created unique Unikko flowers, imbued with the breath of nature with vibrant colors and bold shapes, breaking all rules. switch and bring a new breeze to Marimekko.
When the bright Unikko flowers first appeared, they created a real craze. Everyone is amazed by the unique beauty and freshness of these flowers. Bright colors and stylized shapes all create a harmonious and vibrant whole.
Therefore, it quickly became the soul of the Marimekko brand, associated with the image of a famous Finnish fashion brand worldwide.
Initially only appearing on fabric, Unikko was quickly applied to many other products such as clothes, bags, household appliances… From bright floral dresses to lovely ceramic cups, Unikko quickly quickly conquered the hearts of millions of people around the world. This pattern is not only a fashion trend, but has also become a cultural symbol, an indispensable part of many people’s daily lives. Unikko has brought Marimekko’s name far on the world fashion map and become a source of creative inspiration for designers.
Sheet New York Times wrote: “When the brilliant Unikko flowers first appeared, they were like a fresh breeze blowing into the already familiar fashion scene. With bold lines, vibrant colors and unique shapes , Unikko quickly became the center of attention. From the colorful one-piece dresses on the fashion catwalk to the lovely handbags on the street, this pattern has created a real craze.”
Unikko’s spread does not stop at the fashion world. Images of Unikko flowers appear everywhere, from movies, famous fashion magazines to contemporary works of art. Many artists have been inspired by Unikko to create unique works, contributing to making this pattern an immortal cultural symbol.
When Unikko-printed one-piece dresses appeared on fashion catwalks, the audience couldn’t help but admire them.
In the 60s, Marimekko became an international style phenomenon as the wife of President JK. Kennedy, Jacqueline Kennedy bought 7 Marimekko dresses and her photo wearing one of those dresses was published on the cover of a famous American sports magazine.
Floral motifs are printed on buses in Asia
60 years still young
Unikko was born in the 1960s, a time of turmoil and innovation. This motif has become a symbol of freedom, optimism and youthful spirit of the young generation at that time. Transcending time and the changes of history, from the exciting years of the 60s to the changes of modern society, vibrant flowers symbolize life, love and joy, the values Therapy is always attractive to everyone.
Unikko is not limited to a fixed design. With hundreds of variations in color and shape, this pattern is always fresh and suitable for many different fashion trends. Patterns not only appear on fabrics but are also applied to many other products such as household appliances, accessories, and even furniture. This helps Unikko always be present in everyone’s daily life. The company is also always looking for ways to renew Unikko patterns, combining it with modern fashion trends to create new products.
Combining unique denim material with the brand’s 60-year heritage of Unikko motifs is considered a new step forward in Marimekko’s fashion industry.
This fall-winter 2024 collection is inspired by the intersection of classic and modern, bringing strong yet sophisticated designs, continuing to affirm Marimekko’s unique mark in the international fashion industry. An important highlight of the event was the launch of the Maridenim product line, a new combination of durable denim and Unikko design heritage. This is also the first time Marimekko has included denim in its fashion collection, opening up a new and creative direction in applied fashion.
Miss Huong Giang in Marimekko’s design
