HONOR Italia inaugurates a new phase in its history with the appointment of Lucas Man Tang as Country Manager. This strategic choice, which follows the successful experience of Roger Liyun, underlines the brand’s commitment to consolidating its presence on the Italian marketincreasingly competitive.
Lucas Man Tang, with consolidated experience in the sector, comes from an intense activity in South Americawhere he led HONOR’s growth in several countries, said: “I am excited about this new path at HONOR and I thank Roger for the excellent work he has done so far. This is a crucial moment for our company as demonstrated both by the results achieved both by the growing interest of consumers in our products, primarily the Foldable Magic V2 and Magic V3, which are demonstrating the high level of technological innovation that we are able to bring to the market.” The new Country Manager continues: “The reorganization of HONOR, with this new formation, it represents a strategic move aimed at simplifying activities and aiming for growth of the brand on the Italian market while maintaining its identity intact. The challenge that PG and Ilaria have taken up, and which we are certain they will be able to win, is that of ensure that the brand is increasingly recognized in the country and that people continue to come into contact with and appreciate our innovative devices” he then commented.ity in the brand’s expansion path, bringing an international vision and know-how to Italy -how matured in markets in rapid evolution.
To complete the new management structure, we find Pier Giorgio Furcas in the role of Deputy General Manager who will have the task of facilitating cohesion between the commercial team and the rest of the organization to optimize performance and align strategies with HONOR’s growth objectives in Italy, and Ilaria Galliussi as Marketing and Retail Director which will work to increase brand awareness and market share through an integrated omni-channel strategy.
The opening of the HONOR shop in the renovated MediaWorld Tech Village in Certosa, a project carried out by Ilaria Galliussi, fits perfectly within this growth path of the brand in creating an increasingly engaging and personalized shopping experience for Italian consumers.
