Finally… the “hot seat” in the fashion industry has found its owner when Chanel fashion house officially announced the new designer who will accompany the leading French luxury fashion brand in the new cycle – Matthieu Blazey.
Matthieu Blazy – New creative director of Chanel’s fashion segment
Blazy, who used to be the Creative Director of Italian fashion house Bottega Veneta, has an impeccable track record that makes him well-suited for the role at Chanel, which involves designing 10 collections each year. year includes: 2 ready-to-wear collections of spring, summer and fall-winter, 2 high-end fashion sets, 2 mid-season collections, 1 travel – resort collection, 1 arts and crafts collection – Métiers d’art, plus 1 summer swimwear collection – Coco Beach and 1 winter travel mountaineering ski collection – Coco Neige). The 40-year-old designer was born in Paris, graduated from La Cambre in Brussels in 2007, and held design jobs at Raf Simons and Maison Margiela, where he got his high-fashion stripes designing the line. brand’s ‘Artisanal’ and was recognized for his work. In 2014, he became a senior designer at Céline then reunited with Raf Simons at Calvin Klein as Deputy Director of Womenswear and Menswear Design from 2016 to 2019. In 2020, he became the wing Daniel Lee’s right hand at Bottega Veneta as design director. After Lee’s sudden departure, he was appointed creative director in 2021 and presented his first collection for the Italian company in February 2022.
An impressive design by Creative Director Matthieu Blazy for Bottega Veneta spring-summer 2025 collection
Under Blazy, Bottega Veneta became one of Milan’s hottest brands, with a strong focus on craftsmanship. The brand has proved particularly resilient during the luxury industry downturn. Sales rose 4% in the first nine months of 2024 to 1.23 billion euros, making it the top performer among fashion houses. The spring/summer 2025 show was well-received, with highlights including deliberately molded pieces, striped shirts, paillette evening dresses made entirely of supple leather…
Chanel will be a much bigger challenge for the designer. The company’s revenue reaches 19.7 billion USD in 2023, up 16% over the same period last year, becoming the world’s second largest luxury brand after Louis Vuitton. (The fashion business, which includes handbags, ready-to-wear and shoes, generates about $14 billion, according to estimates by HSBC chief executive Erwan Rambourg.) The company, currently led by CEO Leena Nair director, has doubled its turnover over the past decade and this appointment will play a key role in its next phase of growth.
“Our bold personality, strong and innovative approach as well as dedication to craftsmanship and beautiful materials will take Chanel in exciting new directions with Matthieu Blazy,” said Bruno Pavlovsky, president. of Chanel Fashion and Chanel SA commented.
After the sudden departure of designer Virginie Viard from Chanel in June 2024, this position remained vacant, culminating in a series of rumors surrounding who would take on what is considered the most desirable job in the industry. fashion field. Over the past six months, designers from Hedi Slimane to Simon Porte Jacquemus have been considered frontrunners.
