In collaboration with Kilobit
There are already many companies using and investing in AI marketing, including some of the largest giants. The reason why we use theuse of Artificial Intelligence in marketing lies in its great advantages.
AI in marketing: the advantages
Thanks to the effective learning, adaptation, reasoning, planning and interaction capabilities attributed to AI, this set of hardware and software systems to which typically human capabilities are attributed is used in marketing with the aim of exploiting its advanced performances and improving the effectiveness of activities and results.
In fact, it is possible to use artificial intelligence in all phases of marketing – strategic, decision-making and implementation, which will be explored later – to obtain strategic benefits. Starting with the reduction of the times and resources necessary for the automation of many activities, with consequent efficiency of the processes.
Moving on to the personalization of interactions and the improvement of customer management, two actions that promote customer engagement, conversions and loyalty. Up to the general optimization of all marketing strategies and the identification of business trends and opportunities, thanks to the ability of AI to analyze large quantities of data and carry out predictive analyses.
The branch of marketing that uses all these advantages derived from the use of AI is called Artificial Intelligence Marketingthat is, marketing that uses AI-based tools to analyze data, create content, make decisions and automate marketing processes.
Today, artificial intelligence is generally used as a support tool for traditional marketing methods, i.e. to improve results and accelerate the processes of individual activities. But AI machine learning algorithms can also be used for more specific functions such as analyzing consumer behavior, improving market understanding and audience segmentation, collecting and analyzing large amounts of data to identify economic and behavioral trends, taking more effective, informed and strategic business decisions, make market forecasts and optimize the user experience.
To learn more about the topic, we recommend consulting the Gemini Google project.
Applications of AI in marketing
As mentioned above, when AI is put at the service of marketing it can be applied in three specific areas, each of which is fundamental for the creation of a successful web agency. It’s about the strategic phasefrom the decision-making phase and of implementation phase.
In the first phase of marketing, the strategic one, AI is used to collect and analyze large amounts of data which come from various sources. This operation requires a lot of time and energy, but with artificial intelligence tools it becomes much simpler and faster, allowing the company to obtain a more effective and detailed view of consumer behavior.
Another ability of AI in this phase is that of use predictive analysis techniques through which you can identify emerging trends and predict future customer behavior. The final aim of this operation is the market segmentation in smaller, more homogeneous consumer groups, the definition of a specific target to which to direct your marketing campaigns and development of personalized strategies and tailored to different segments, thanks to which the effectiveness of activities can be maximized.
In the second decision-making phase, AI services and tools are useful foranalysis of data and market conditionsnecessary to make more strategic choices on the most effective marketing activities to launch or to predict their results.
Finally, in the implementation phase of the marketing plan, the one in which the practical implementation of the activities takes place, having AI tools is very effective for automating a whole series of processes and activities and optimize efficiency, increase engagement and conversionsincluding sending emails, publishing and personalizing content on social media, using chatbots and virtual assistants.
