The Dioriviera summer 2024 collection of the French fashion house is crystallized by the characteristic spirit of la dolce vita style – beautiful life with a charming color palette. Color tones such as turquoise, pale pink, lemon yellow, coral, pink and deep blue represent a blend of contemporary thought and timeless elegance. The collection is likened to a dream of endless summer, symbolizing an optimistic lifestyle, living to the fullest in the present, appreciating love and filling every moment of life with sweetness and romance. .
Toile de Jouy (white or off-white cotton fabric printed in one color such as blue, dark gray…) a timeless symbol recreated by creative director Maria Grazia Chiuri in two unique versions: lush natural paintings and a solar constellation. This season, they are revealed in a glamorous and fresh color palette, from navy and coral to royal blue, blush pink and lemon yellow. Iconic patterns in vibrant tones appear on dresses, jackets, shirts and crop tops, creating a summer wardrobe filled with freshness and spontaneity.
Toile de Jouy Sauvage (printed 100% cotton fabric) and Toile de Jouy Soleil are two variations of this pattern that appear on a series of swimwear and accessories such as ponchos, fouta scarves, pareo wrap dresses, and silk scarves. .. all are embellished with the characteristic houndstooth pattern
Toile de Jouy is a printed 100% cotton fabric. This type of fabric was first produced in 1760 in the town of Jouy-en-Josas (suburb of Paris).
These patterns are also transformed on the Lady D-Lite and Book Tote handbags, and are recreated in rattan material on the Lady D-Joy bag.
Plus, elegant sailboats and straw hats evoke Dioriviera’s signature Mediterranean style. Dway leather sandals and mules are reimagined as sophisticated, platform soles.
To complete the collection, Dioriviera also offers summer essentials, including yoga mats, sun umbrellas and folding chairs.
The collection is now available at various resorts and pop-up stores, from Cannes Nammos to D-Maris, Hawaii, Sanya and Four Seasons Resort The Nam Hai
The French fashion house introduces a series of unique experiences exclusively for the collection recreated each season by Maria Grazia Chiuri
Throughout the summer, the brand’s stores from 30 Montaigne to Taormina, through Dubai and Seoul are “dressed” with Toile de Jouy Soleil, an angelic painting decorated with enchanting stars. Logos featuring a majestic sun wearing a floral crown highlight the facades, windows and interiors of these distinctive stores. Completely covered in seashells, these fascinating sculptures also take the shape of wild animals or various brand symbols, including the signature Lady Dior.
The Dioriviera summer 2024 collection spreads the dolce vita flavor from costumes to accessories and delicate decorations, to tableware and embroidered pillows are also introduced in the collection to honor a sweet, mixed lifestyle. Relaxation and gentleness that the French fashion house always strives for and appreciates.
Photo: FB Dior
